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Investigation of Agent or Multi-agent Technologies in E-Commerce Systems


Ghalib Alshammri


Vol. 9  No. 10  pp. 231-235


Due to the rapid growth of the Internet, the need for streamlining processes in e-commerce has become vital. Agent technology has been the response to this need. It has provided opportunities in removing the time-consuming aspects of e-commerce such as searching and information gathering for specific products and services. This has been achieved by modelling consumer behaviour in many different aspects of e-commerce. This includes purchasing and negotiation or simple searching and product comparisons. Furthermore the introduction of agent technology in ecommerce systems has provided significant economic advantages such that search costs are reduced to a minimum and increased competiveness through the ability to monitor competitors and react accordingly.


Investigation, Agent, Multi-agent, Technologies, E-Commerce systems