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Study on Relationships among Recreational Attractions, Satisfaction, and Loyalty -Using Wushulin Recreation Park as an Example


Hsien-Ta Lin, Meng-Long Shih, Ben-Yuh Liao, Yu-Ze Tsai


Vol. 11  No. 7  pp. 84-92


This study explores the Wushulin Recreation Park of the Taiwan Sugar Corporation and attempts to determine if the planning of Wushulin Recreation Park reveals recreational attraction and to recognize the visitors’ satisfaction and loyalty after visiting the park. There are 400 questionnaires are distributed with 398 returns, for a return rate of 99.5% and a valid questionnaire rate of 92.21%. The results of the investigation show that marital status, residential locations, and visiting frequency reveal significant differences on loyalty, while information sources, recreational attraction, satisfaction, and loyalty show significant differences. In addition, there is significant and positive relationship among recreational attraction, satisfaction, and loyalty.


recreational attraction, satisfaction, loyalty, Wushulin Recreation Park