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Transformation of Organizational Elements As a Strategy to Adapt to the environment


Khaled. M. Abo-alganam, Taiyseer. M.R. Mugdadi


Vol. 12  No. 2  pp. 80-83


In today’s turbulent environment, which is characterized by global economy and transformation of industrial economy, firms are facing challenges to achieve their significant goals (survival, continuity and growth). This paper guides firms to better comprehend environmental forces and their affects, to enhance its ability to deal with theme, and propose performing key transformation of organizational elements (goals, process, people, structure, technology) from traditional approach and rigidity to a modern and flexible approach as a strategy to adapt to the environment.


Organizational Elements, Strategy