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Exploring the Factors That Influence Unexpected Change of E-Customer Behaviour and Perceived Cybercrime Risk during COVID-19 in Saudi Arabia


Rehab Ibrahim, Alice Li, Ben Soh


Vol. 21  No. 12  pp. 101-109


Cybercrimes are the biggest threat that can influence the future of e-commerce, particularly in difficult times such as the COVID-19 pandemic. This pandemic has resulted in noticeable changes in e-customer behaviour represented in three types: spending rates, types of goods bought, and the number of purchasing times. Moreover, the percentage of cybercrime in many countries, including Saudi Arabia, has increased during the pandemic. The increase in the number of cybercrimes during the COVID-19 crisis and the changes in consumer behaviour shows that there is an urgent need to conduct research on the factors that have led to this. This study will explore the most significant factors that have an effect on the unexpected change of customer behaviour and cybercrime perceived risk during the COVID-19 pandemic in Saudi Arabia. The finding of the study will hopefully contribute to attempts in finding safer methods for shopping online during COVID-19 and similar crisis.


COVID-19, cybercrime perceived risk, unexpected change of customer behaviour, online shopping type.