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Peculiarities of the E-commerce Development in the Conditions of Digital Economy


Nataliia Ivanova, Olena Kublitska, Iryna Krupitsa, Luidmyla Dybchuk, Kristina Koval, Tetiana Hanieieva


Vol. 21  No. 12  pp. 193-202


The article is devoted to current issues of the development of e-commerce, which is gaining more importance in the conditions of widespread quarantine restrictions. As a result, of the research the importance of digitalization as a driver of economic development is substantiated and the main business models of e-commerce and their modifications are examined. The peculiarities of e-сommerce in the context of digital economy were analyzed and their current state was established. Identified the main trends in the development of e-commerce at the current stage, which allowed to identify problem areas that require further study and evaluation. Presented the results of the market research of decorative cosmetics, based on which the summarized set of problems that affect the online sales in this segment of the market.


.e-commerce, e-commerce business models, digital economy, Internet sales technologies, cosmetics market.